GCA Communicated It's Career Forward Employer Brand to Employees

Implementing the GCA Career Forward brand with the slogan "Proceed for the Future" GCA aims to interact more with both its current and potential employees and reach more young talents by adopting the principles of reliability, development and modernity. GCA introduced its new employer brand, GCA Career Forward to its employees during the online session held on February 13. In the session, the goals of the employer brand, its target audience, the values it embraces, its strategic goals and launch activities were shared.

A total of 126 distinct press news were obtained in December 23’ and January 24’ within the framework of press, magazine, interviews, advertorials and social media activities carried out to announce the GCA Career Forward brand in HR-priority publications. According to the data received from the media monitoring center, the estimated total reach from news coverage is 1,683,530 and from advertorial works in national and industrial magazines is 1,275,000.

GCA Communicated It's Career Forward Employer Brand to Employees

 

16.02.2024