Antalya Gündem Gazetesi
The "Beyoğlu Gazozu" bottle, designed in collaboration between Gürallar Cam Ambalaj and Beyoğlu Gazozu, has received the Red Dot Award, considered one of the most prestigious design awards in the world.
The Red-Dot Awards: Communication Design, deemed one of the world’s oldest and most prestigious awards, have been awarded for this year. It was designed with inspiration from Beyoğlu and Galata Tower, which is one of the historical landmarks of the Beyoğlu district. Gürallar Cam Ambalaj and Beyoğlu Gazozu İçecek A.Ş., which turned the 14th-century tower into an iconic design, brought the award in Turkey.
In the contest, organized every year in 34 categories to determine and evaluate new designs which hit the markets, 8,000 new designs from 50 countries were inspected in detail this year. The Beyoğlu Gazozu bottle, which was among the projects evaluated by a committee of independent and international experts, received the 2017 Red Dot Award.
INSPIRATION IN GLASS
The Beyoğlu Gazozu glass bottle, designed by Gürallar Cam Ambalaj and Beyoğlu Gazozu, is an homage to Beyoğlu, a center of attraction full of historical texture and cultural richness. The project, which developed from an idea of Beyoğlu Gazozu founder Kerim Sakızlı, that the bottle identified with Beyoğlu brand must symbolize Galata Tower, was developed by Neil Kaan Hirst with a design most suitable for glass packaging production and came to life in glass.
SOURCE OF INSPIRATION IS GALATA TOWER
The nostalgic atmosphere of İstanbul was spread worldwide with Beyoğlu Gazozu İçecek A.Ş. design with its golden cap and Taksim Tramway label, which symbolizes respect for the past. The Beyoğlu Gazozu glass bottle, received an award in the Packaging Design category of the Red Dot Award: Communication Design 2017, considered one of the most important awards designers can be granted with, was inspired by Beyoğlu, where the history of Turkish flavoured soda began, and Galata Tower, which still stands as a monument to the past.
TRACES OF THE PAST
With this glass bottle design, Gürallar Cam Ambalaj and Beyoğlu Gazozu aim to inspire nostalgia for Galata and Beyoğlu, where Turkish flavoured soda history began, among also young consumers with a taste from the past. Gürallar Cam Ambalaj and Beyoğlu Gazozu, bringing together the history, stories and architectural texture of Beyoğlu with this goal, carries the traces of the past to the future with its designs.
The cap and the label also recall the past.
One of the oldest buildings of Beyoğlu, which was known as a paradise for flavoured soda shops during the 1890s, is Galata Tower, which was constructed in the 14th century. Beyoğlu Gazozu was brought to life with the idea of offering modern consumers a nostalgic taste of Beyoğlu and Galata.
In addition to the bottle designed by Gürallar Cam Ambalaj taking into consideration functionality, the golden cap and the nostalgic tramway printed label also draw attention to the historical heritage of the district.
IT WILL BE EXHIBITED FOR 1 YEAR
The winning creations received their awards and certificates in the Red Dot Awards Ceremony held in Berlin on 27 October 2017. The winning designs will be included in the "Red Dot 2017 Winning Products Catalogue" and exhibited in the "Red Dot Design Museum" for one year. Award winning creations, including Beyoğlu Gazozu, will be exhibited in many cities of the world after the Museum.