The "Beyoğlu Gazozu" bottle, designed in collaboration between Gürallar Cam Ambalaj and Beyoğlu Gazozu, has received the Red Dot Award, considered one of the most prestigious design awards in the world.
The Red-Dot Awards: Communication Design, deemed one of the world’s oldest and most prestigious awards, have been granted for this year. The bottle of Beyoğlu Gazozu was designed with inspiration from Beyoğlu and Galata Tower, which is one of the historical landmarks of the Beyoğlu district. Gürallar Cam Ambalaj and Beyoğlu Gazozu İçecek A.Ş., turning the 14th-century tower into an iconic design, brought the award in Turkey. In the contest, organized every year in 34 categories to determine and evaluate new designs which hit the markets, 8,000 new designs from 50 countries were inspected in detail this year.
The Beyoğlu Gazozu bottle, which was among the projects evaluated by a committee of independent and international experts, was granted the 2017 Red Dot Award. The Beyoğlu Gazozu glass bottle, designed by Gürallar Cam Ambalaj and Beyoğlu Gazozu, is a homage to Beyoğlu, a center of attraction full of historical texture and cultural richness as different from modern Turkey.
The project, which developed from an idea of Beyoğlu Gazozu founder Kerim Sakızlı, that the bottle identified with Beyoğlu brand must symbolize Galata Tower, was developed by Neil Kaan Hirst, the glass packaging designer of Gürallar Cam Ambalaj, with a design most suitable for glass packaging production and came to life in glass. The nostalgic atmosphere of Istanbul was spread worldwide with Beyoğlu Gazozu İçecek A.Ş. design with its golden cap and Taksim Tramway label, which symbolizes respect for the past.
Gürallar Group has been manufacturing glassware for more than 20 years in Turkey, and it is the sixth-largest manufacturer globally.
Gürallar Cam Ambalaj first gained experience regarding packaging in existing furnaces and production lines and came into operation in Kütahya using expertise and experience in glassware.
Within the framework of quality and safety standards, the company prioritizes sustainability and respect for the environment and humanity in all production phases. Gürallar Cam Ambalaj aims for the highest quality in its services and products and takes steps to add value to the national economy, glass packaging industry and its business partners. In the facility, where state-of-the-art technology is utilized in all phases from manufacturing processes to quality control and packing processes, all processes are run by automation systems.
The infrastructure of the Gürallar Cam Ambalaj Production Facility is designed to allow manufacturing with multiple glass manufacturing furnaces and planned to allow increased production capacity in the near future.
Gürallar Cam Ambalaj, which operates in compliance with ISO 9001 Quality Management System and BRC/IoP Product Safety Management System in all processes from design to marketing activities, performs its activities in an environmentally-friendly manner. The equipment used in glass packaging production was selected in accordance with this perspective.
Gürallar Cam Ambalaj Production Facility is one of the best examples of sustainable production understanding that respects the environment and humanity.
Ekspres/ Semra Tozaraydın