press release

GCA and Beyoğlu Gazozu Receive World-renowned Red Dot Design Award

GCA and Beyoğlu Gazozu Receive World-renowned Red Dot Design Award

27-10-2017

The "Beyoğlu Gazozu" bottle, designed with a collaboration between GCA and Beyoğlu Gazozu, has received the Red Dot Award, considered one of the most prestigious design awards in the world. Beyoğlu Gazozu, which was awarded in the Packaging Design category in Red Dot: Communication Design 2017, was designed with inspiration from Galata Tower, one of the historical landmarks of the Beyoğlu district of Istanbul. GCA and Beyoğlu Gazozu İçecek A.Ş., which turned the 14th-century tower into an iconic design, brought the award back to Turkey.

The Red-Dot Awards: Communication Design, deemed one of the world’s oldest and most prestigious awards, have been awarded for 2017. In the contest, organized every year in 34 categories to determine and evaluate new designs which hit the markets, 8,000 new designs from 50 countries were inspected in detail this year. The Beyoğlu Gazozu bottle, which was among the projects evaluated by a committee of independent and international experts, received the 2017 Red Dot Award. The Beyoğlu Gazozu glass bottle, designed by GCA and Beyoğlu Gazozu, is an homage to Beyoğlu, a center of attraction full of historical texture and cultural richness. The project, being developed from an idea of Beyoğlu Gazozu founder Kerim Sakızlı, that the bottle design that would identify with Beyoğlu brand, should symbolize Galata Tower, was improved by Neil Kaan Hirst with the most suitable design for glass packaging production before coming into life in glass. The nostalgic atmosphere of Istanbul was successfully spread worldwide by Beyoğlu Gazozu İçecek A.Ş. with its nostalgic golden cap and Taksim Tramway labeling, symbolizing homage and respect for the past.

Appraisal from past to future: Beyoğlu Gazozu

The Beyoğlu Gazozu glass bottle received an award in the Packaging Design category of the Red Dot Award: Communication Design 2017, which is considered one of the most important awards designers can be granted. It was inspired by Beyoğlu, where the history of Turkish soda began, and Galata Tower, which still stands as a monument to the past. With this glass bottle design, GCA Ambalaj and Beyoğlu Gazozu aim to inspire nostalgia for Galata and Beyoğlu among young consumers with a taste from the past. GCA Ambalaj and Beyoğlu Gazozu, bringing together the history, narratives and architectural texture of Beyoğlu with this goal, carry the traces of the past to the future with their design.

The cap and the label also recall the past

One of the oldest buildings of Beyoğlu, which was known as a paradise for soda shops during the 1890s, is Galata Tower, which was constructed in the 14th century. Beyoğlu Gazozu was brought to life with the idea of offering modern consumers a nostalgic taste of Beyoğlu and Galata.

In addition to the bottle designed by GCA taking into consideration functionality, the golden cap and the nostalgic tramway printed label also draw attention to the historical heritage of the district.

Beyoğlu Gazozu Will Be Exhibited in the Red Dot Design Museum For 1 Year

In the Red Dot Awards Ceremony that was held in Berlin on 27 October 2017, the winners received their awards and certificates. The winning designs will be included in the "Red Dot 2017 Winning Products Catalogue" and exhibited in the "Red Dot Design Museum" for one year. The award-winning products will become part of an international travelling exhibition.

About GCA

Gürok Group has been manufacturing glassware for more than 20 years in Turkey; it is the sixth-largest manufacturer globally. GCA Ambalaj first gained experience regarding packaging in existing ovens and lines and came into operation in Kütahya using expert experience in glassware.

Within the framework of quality and safety standards, the company prioritizes sustainability and respect for the environment and humanity in all production phases. GCA aims for the highest quality in its services and products and takes steps to add value to the national economy, glass packaging industry and its business partners.

In the facility, where state-of-the-art technology is utilized in all phases from manufacturing processes to quality control and packing processes, all processes are run by automation systems.

The infrastructure of the GCA Production Facility is designed to allow manufacturing with multiple glass production furnaces and planned to allow increased production capacity in the near future.

GCA, which operates in compliance with ISO 9001 Quality Management System and BRC/IoP Product Safety Management System in all processes from design to marketing activities, performs its activities in an environmentally-friendly manner. The equipment used in glass packaging manufacturing was all selected in accordance with this approach. GCA Production Facility is one of the best examples of sustainable production understanding that respects the environment and humanity.